10 Questions You Should Ask Before Selling Your Roofing Company

The roofing industry is seeing more private equity activity than ever before. Some deals go great. Others, not so much.

We’ve seen owners pushed out shortly after close, loyal team members replaced by outsiders, and company cultures stripped down in the name of "efficiency." On paper, the offer might have looked strong. But once the ink dried, it was clear the platform and the owner were never aligned.

If you’re a roofing company owner thinking about selling, whether now or in the future, it’s critical to ask the right questions. Not just about price, but about what happens after the deal closes.

This article outlines the 10 questions every owner should be asking when a private equity group or platform reaches out. These questions are designed to help you protect your legacy, your people, and your future.

Whether you're searching “how to sell a roofing company,” “what to look for in a private equity partner,” or “what happens after selling my roofing business,” this article is for you.

1. What happens to me after the sale?

Some platforms expect the owner to exit within a few months. Others want long-term leadership. Make sure you’re aligned on your ongoing role and how your experience will be valued moving forward.

2. What happens to my team?

Are they planning to replace key staff with people from corporate? Will your top performers have the opportunity to grow, or will they be stuck under new layers of management?

3. Will I get a second bite of the apple?

Does the deal include an opportunity to roll equity into the platform? And if so, what’s the track record of that platform delivering on future exits?

4. How much control will I retain?

Ask about decision-making authority post-close. Will you still call the shots locally, or will every choice have to go through a corporate process?

5. What support will I receive after the deal closes?

Do they provide help with recruiting, finance, marketing, technology, or vendor relationships? Or are you expected to figure things out on your own after day one?

6. Can I speak with other owners you’ve partnered with?

Past performance is the best indicator of future experience. If they hesitate to connect you with current operators or founders, that’s a red flag.

7. What’s your long-term vision for this platform?

Are they building a long-lasting business or flipping assets for a quick return? Understand their strategy and how you fit into it.

8. How is your platform different from others?

With more than a dozen PE-backed platforms active in roofing, it’s worth digging into what sets each one apart—culturally, operationally, and financially.

9. What happens if growth slows or something goes wrong?

Every business hits bumps in the road. What kind of support, or pressure, will you face when things get tough?

10. What does a successful partnership look like in the first year?

Do they have a clear onboarding plan? How will success be measured? What does communication look like post-close?

Final Thought

Every roofing platform has a different approach. Some bring in outside execs. Some centralize everything. Others let founders stay in control and support their team with real resources and runway.

If you’re thinking about what’s next, and want a real sense of what your business might be worth, I put together a short, free valuation form on my site. It’s quick, confidential, and designed specifically for roofing company owners.

👉 Click here to get your free valuation and start exploring your options.

No pressure, just perspective.