Is ServiceTitan the Best Roofing CRM Software for Growing Contractors?
When roofing company owners ask about CRMs, ServiceTitan doesn’t always come up first — but that’s starting to change. Long considered the gold standard in the HVAC, plumbing, and electrical trades, ServiceTitan is now making serious moves into the roofing world. And there’s a reason the biggest players in the industry are starting to adopt it.
If you're looking for roofing CRM software that can scale with you, here’s what you need to know.
👉 Check out ServiceTitan here (referral link): https://join.servicetitan.com/mzEFPaR
What is ServiceTitan?
ServiceTitan is a powerful, enterprise-grade CRM software for contractors, built to manage the entire customer lifecycle — from scheduling and dispatch to job costing, payment collection, and reporting.
Originally designed for service trades like HVAC, plumbing, and electrical, the platform is now evolving to meet the needs of roofing companies, especially those with multiple crews, complex operations, or private equity backing.
Why Roofing Companies Are Paying Attention to ServiceTitan
Backed by Capital and Talent
What sets ServiceTitan apart is not just the tech — it's the people and capital behind it. With significant VC and PE investment over the years, ServiceTitan has had the resources to adapt quickly and build out features that roofing contractors actually need.
In fact, as of late 2024, ServiceTitan is now a publicly traded company under the ticker symbol TTAN on the Nasdaq. This move further solidifies its position as a serious long-term player in the home services software space — and gives it even more resources to invest in product development, customer success, and industry expansion.
This isn’t just another CRM trying to serve everyone. They’re strategically investing in roofing because they see where the market is going.
Growing Adoption Among PE-Backed Roofing Platforms
Several PE-backed roofing companies have already adopted ServiceTitan. Why? Their capital partners have already seen what ServiceTitan can do in the HVAC space — it dominated. As those same firms move into roofing, they’re bringing ServiceTitan along with them and working closely with the company to adapt the platform for roofing workflows.
That buy-in from larger platforms has fast-tracked product improvements for roofers — and those improvements are now trickling down to everyone else.
Enterprise-Grade Features for Roofing Companies
ServiceTitan excels at:
Real-time job costing
Advanced reporting and dashboards
Sales funnel and lead management
Integration with phone systems, GPS, accounting software, and financing tools
Automated follow-ups and marketing features
Crew scheduling and dispatching
Mobile app functionality for in-field teams
If you're a roofing company doing $10M+ in revenue or operating in multiple markets, ServiceTitan offers a level of visibility and control that few other systems can match.
Challenges: Where ServiceTitan May Still Fall Short
To be fair, ServiceTitan wasn’t originally built for roofing — and that shows in some of the early versions of the product. Even a couple of years ago, many roofing companies felt the platform was too focused on service-based businesses.
Here are some of the core differences:
Roofing isn’t a repeat-service business
Unlike HVAC or plumbing, residential roofing is often a one-and-done sale. Service features like recurring service appointments and route tracking aren’t usually needed.Inventory tracking can be overkill
For companies that aren’t managing truck stock or repeat inventory, some of ServiceTitan’s inventory features may be unnecessary or need tweaking.Speed of execution matters
Most residential roofing jobs are completed in a day or two. Roofing companies need scheduling and production tools built for fast turnarounds — not ongoing service calls.
The good news? ServiceTitan is actively evolving its platform to close these gaps. And the companies helping shape that evolution are often the same large roofing platforms that are influencing how the software works.
Who Should Consider ServiceTitan?
ServiceTitan may not be for the $2–3M contractor just trying to get out of spreadsheets. There are other roofing CRM software options better suited for small or early-stage businesses.
But if you:
Are doing $10M+ in revenue
Have multiple teams or locations
Want deeper visibility into financials and team performance
Are considering future private equity investment or acquisition
Need a system that can scale as you grow
Then ServiceTitan is absolutely worth exploring.
And if you just want to see what it’s about — even without committing — ServiceTitan offers a free demo.
👉 Use this link to schedule your custom demo: https://join.servicetitan.com/mzEFPaR
While there’s no one-size-fits-all CRM for roofing companies, ServiceTitan is making a serious push to become the platform of choice for high-growth contractors. With the right capital, customer feedback from top operators, and an evolving product roadmap, it’s positioned to win.
And for companies ready to grow — or already scaling fast — ServiceTitan might be the system that gets you to that next level.
Want to learn more about other CRM options for roofers? Stay tuned — I’ll be posting a full breakdown of Leap, AccuLynx, Roofr, JobNimbus, and more soon.
Have questions about what CRM is best for your roofing business? I’m happy to share what I’ve seen working in the field.
